Annual Report of Fortuna

Starting line

A friendly agency invited us to the process of looking for the visual expression of the annual report of Fortuna betting office for the year 2014.


We presented three designs of a possible look that were graded with a degree of expressivity to the client. The designs covered a range from traditional to modern rendering, with an emphasis on photos, illustrations, infographics and distinctive slogans.


The client eventually chose a synergic solution, selecting isolated elements from all designs which the Brand New subsequently used to create a final template for the annual report.