New Year Greeting Card 2016 for Nestlé
Starting line
At the end of 2015, the Nestlé Company approached us with a request to create a New Year Greeting Card 2016. By its look and content, the card was supposed to open the topic of the anniversary year 2016 in which Nestlé celebrated 150 years after its foundation.
Solution
We came up with three different directions that we wanted to follow while creating the New Year Greeting Card 2016 and, together with the client, we finally chose a paraphrase of the festive logo “150 Years of Good Food, Good Life”. We worked this up as a typographic timeline with the main milestones outlining the company’s rich history. The New Year Greeting Card 2016 was prepared for use both in the Czech Republic and in Slovakia.
Result
The biggest reward for us was that Torben Emborg, CEO of Nestlé CR and SR, and Vratislav Janda, Corporate Affairs Director of Nestlé CR and SR, had their personal New Year cards made according to the motif designed by us.
