Annual Report of Fortuna

Starting line

A friendly agency invited us to the process of looking for the visual expression of the annual report of Fortuna betting office for the year 2014.

Solution

We presented three designs of a possible look that were graded with a degree of expressivity to the client. The designs covered a range from traditional to modern rendering, with an emphasis on photos, illustrations, infographics and distinctive slogans.

Result

The client eventually chose a synergic solution, selecting isolated elements from all designs which the Brand New subsequently used to create a final template for the annual report.